I knew the name SiteAdvisor was a winner when my father in law wrote the name on a high school blackboard and asked the kids what they thought the company did and one kid said “They advise you about websites”
Make it unambiguous when spoken: A quick way to test this is to ask friends and family what they think of the name over the phone — and ask them to spell it back to you. If a decent percent of them get it wrong — or are uncertain, you’ve got a problem.
a great name conveys the opposite of these red flags. To put it bluntly, I can get ten seconds of complete focus and attention from nearly anyone in tech if I start a pitch with, “We’re Nest.com.” Does your name elicit, “Oh, interesting, tell me more!” when you share it with others? Never forget that your name is the first thing to come out of your mouth every time you pitch your company.