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How to Name Your Startup (And Land the Perfect Domain) - LAUNCH -

blog.launch.co
Dustin Dolginow Dustin Dolginow
1 year ago
a) Short, less than eight characters
b) Easy to spell
c) Literal (i.e. diapers.com) or evocative (i.e. Yahoo.com & Google)
d) Memorable after one exposure (i.e. Go.com, CNN.com, Amazon.com)
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Six characters or less: 45%; Eight or less: 72%; Ten or less: 84%
Survey of top sites: shorter is better
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Naming your startup - Chris Dixon

cdixon.org
Dustin Dolginow Dustin Dolginow
1 year ago
I knew the name SiteAdvisor was a winner when my father in law wrote the name on a high school blackboard and asked the kids what they thought the company did and one kid said “They advise you about websites”
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Lingzini Book Summaries

www.lingzini.com
Dustin Dolginow Dustin Dolginow
1 year ago
Great list of books on naming
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Naming Your Business: OPIM 651 (Ulrich) - Fall 2011 Q2

Naming Your Business: OPIM 651 (Ulrich) - Fall 2011 Q2

wharton.instructure.com
Dustin Dolginow Dustin Dolginow
1 year ago
three step process for evaluating names: nominations, spreadsheet screening, and testing
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Testing with your audience is easy, so there are not really excuses for not doing it.
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A VC: Finding And Buying A Domain Name

www.avc.com
Dustin Dolginow Dustin Dolginow
1 year ago
We used to advise companies to spend $10k or less on a domain, then we upped that recommendation to $25k. We recently upped it again to $50k.
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17 Mutable Suggestions For Naming A Startup

17 Mutable Suggestions For Naming A Startup

onstartups.com
Dustin Dolginow Dustin Dolginow
1 year ago
Make it unambiguous when spoken:  A quick way to test this is to ask friends and family what they think of the name over the phone — and ask them to spell it back to you.  If a decent percent of them get it wrong — or are uncertain, you’ve got a problem.
Neat hack.
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Seek timeless instead of trendy
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Naming your startup? Here are five things to remember

Naming your startup? Here are five things to remember

gigaom.com
Dustin Dolginow Dustin Dolginow
1 year ago
Remember that the most important thing is memorability
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Before naming your startup, read this.

Before naming your startup, read this.

thenextweb.com
Dustin Dolginow Dustin Dolginow
1 year ago
a great name conveys the opposite of these red flags. To put it bluntly, I can get ten seconds of complete focus and attention from nearly anyone in tech if I start a pitch with, “We’re Nest.com.” Does your name elicit, “Oh, interesting, tell me more!” when you share it with others? Never forget that your name is the first thing to come out of your mouth every time you pitch your company.
Truth.
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