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Experiment Planning # Experimentation Is The New Planning

Experiment Planning # Experimentation Is The New Planning

www.fastcompany.com
Samuel Grinfeder Samuel Grinfeder
1 year ago
Emergent strategy is not strategy by prediction, it’s strategy by discovery.
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Channel Planning # Where Digital Strategy “Planning” and “Practice” Overlap

Channel Planning # Where Digital Strategy “Planning” and “Practice” Overlap

undercurrent.com
Samuel Grinfeder Samuel Grinfeder
1 year ago
the best strategists also know that strategy is integral to successfully translating a hypothesis into practice
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successful digital initiatives rely less on our skills as thinkers and analysts alone, and come as much from our skills as tinkerers, orchestrators and evaluators
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Why the world doesn’t need another digital strategist

Why the world doesn’t need another digital strategist

www.markpollard.net
Samuel Grinfeder Samuel Grinfeder
1 year ago
Digital strategists in creative agencies exist to over-compensate for agency muscles that have not grown in traditional areas
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Excuse Me. But Can We Please Not Say Digital Strategist Anymore?

Excuse Me. But Can We Please Not Say Digital Strategist Anymore?

davaidavai.com
Samuel Grinfeder Samuel Grinfeder
1 year ago
The web is not a place. The web is a mode of interaction.
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three factors - Time, Feedback and an evolving definition of what a brand is or does.
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