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Business-to-Business Branding: Building the Brand Powerhouse

www.crmodyssey.com
Nadia Uddin Nadia Uddin
4 years ago
This study is an examination of how eight business-to-business marketers have
built strong brands. Each firm has arrived at its position of prominence through a
different, sometimes indirect, path.
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Building an Enterprise Portal Post Merger

Building an Enterprise Portal Post Merger

www.slideshare.net
Nadia Uddin Nadia Uddin
4 years ago
Summary article created by APQC based on the presenation of a Case Study on the strategic integration of Hitachi and IBM hard drive business in 2004.
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The Customer-centric Contact Center: A new model

www.crmodyssey.com
Nadia Uddin Nadia Uddin
4 years ago
This Best-Practice Report
summarizes the findings from a study examining the characteristics and requirements
for success of new-generation customer-centric contact centers. Nineteen organizations participated in the study.
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