capitalize on long-tail keywords with your blog
focus on developing great content
Keyword cannibalization occurs when multiple pages of the same website are trying to rank for the same keyword
It means you should not even write a blog post using a keyword that you focused on for one of the pages on the main portion of your website.
If your competitors have significantly higher DA’s or PA’s than you, it may be a good idea to focus on other keywords
pull a list of the places your competitors are getting their inbound links.
blogger outreach, press outreach, or setting up your own company pages
first delete any site that has a low DA score.
most SEOs argue that pages buried very deeply in the architecture might not receive enough link juice to be visible in search engine rankings
Redirecting any 404 pages to actual content
Changing 302 redirects to 301 redirects
Updating duplicate content pages, meta titles, and meta descriptions
Mobile Version of Website
Social Media Integration
The page title
Image file names
Image alt tags
Meta title and description
meta title and descriptions
Focus on creating a “flat architecture” for your website
This way, the maximum amount of “link juice,” or authority, will pass from your home page to your product page via internal links.
be sure to use it somewhat sparingly
don’t add a lot of links with the same exact anchor text
create and submit a sitemap to Google
Many companies have had issues with the mobile versions of their websites. Because they produced duplicate content
With the advent of responsive website design, you can code a site so that it works on any device (desktop, tablet, mobile phone) without creating multiple sites.
more reviews = more content
adding social buttons to your product pages, blog posts, and homepage.
Use analytics to see which keywords are converting the highest
Use PPC campaigns to find high-converting keywords
Test meta titles and descriptions
each page of your site should be optimized for only one keyword
e will be plenty of important keywords that don’t make it onto a page of your site.
optimize each post for a keyword that you aren’t targeting with the main pages of your site
consider packaging together various posts on the same theme into a downloadable eBook or guide
The eBook or guide could be downloaded after buyers entered their email address into a lead generation form or landing page.
focus on earning links from really good, high authority sites
offering a high-quality guest post, providing a quote for a story, co-authoring a research study, putting together a great infographic
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you should NOT:
- Use the same anchor text repeatedly – go for variety
- Link to the same page repeatedly – link to the most relevant page
- Get links from low authority websites