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Understanding the Underbelly of Online Marketing & Why You'll Lose if You Don't

www.bothsidesofthetable.com
Amanda Wong Amanda Wong
3 years ago
Product
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market needs
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competitive differentiate
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close networks on Reddit
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pushing their functionality out to widgets carried on 3rd party sites that pointed back at their website
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# seo

The Ultimate Guide to SEO for E-commerce Websites

blog.kissmetrics.com
Amanda Wong Amanda Wong
4 years ago
capitalize on long-tail keywords with your blog
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focus on developing great content
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Keyword cannibalization occurs when multiple pages of the same website are trying to rank for the same keyword
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It means you should not even write a blog post using a keyword that you focused on for one of the pages on the main portion of your website.
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see if they have a higher Domain Authority (DA) than you? Do their web pages have higher Page Authorities (PA)
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If your competitors have significantly higher DA’s or PA’s than you, it may be a good idea to focus on other keywords
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pull a list of the places your competitors are getting their inbound links.
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blogger outreach, press outreach, or setting up your own company pages
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first delete any site that has a low DA score.
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Look at the site architecture of competing sites.
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navigation
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most SEOs argue that pages buried very deeply in the architecture might not receive enough link juice to be visible in search engine rankings
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Screaming Frog to find any website errors
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  • Redirecting any 404 pages to actual content
  • Changing 302 redirects to 301 redirects
  • Updating duplicate content pages, meta titles, and meta descriptions
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    website speed
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    on-page optimization
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  • Keyword Optimization
  • Site Structure
  • Internal Linking
  • Usability
  • Mobile Version of Website
  • Customer Reviews
  • Rich Snippets
  • Social Media Integration
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    strategic locations,
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  • The page title
  • Headers
  • Subheaders
  • Paragraph copy
  • Product descriptions
  • Image file names
  • Image alt tags
  • Meta title and description
  • URLs
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    URLs
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    user friendly
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    meta title and descriptions
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    should read like an ad
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    Focus on creating a “flat architecture” for your website
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    This way, the maximum amount of “link juice,” or authority, will pass from your home page to your product page via internal links.
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    be sure to use it somewhat sparingly
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    don’t add a lot of links with the same exact anchor text
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    create and submit a sitemap to Google
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    Many companies have had issues with the mobile versions of their websites. Because they produced duplicate content
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    With the advent of responsive website design, you can code a site so that it works on any device (desktop, tablet, mobile phone) without creating multiple sites.
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    you can increase your e-commerce conversion rate by 14-76% by adding product reviews
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    more reviews = more content
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    fresh content
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    reward-based plugin
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    rich snippets
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    adding social buttons to your product pages, blog posts, and homepage.
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    Use analytics to see which keywords are converting the highest
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    Use PPC campaigns to find high-converting keywords
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    Test meta titles and descriptions
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    A/B test page content
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    each page of your site should be optimized for only one keyword
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    e will be plenty of important keywords that don’t make it onto a page of your site.
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    optimize each post for a keyword that you aren’t targeting with the main pages of your site
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    consider packaging together various posts on the same theme into a downloadable eBook or guide
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    The eBook or guide could be downloaded after buyers entered their email address into a lead generation form or landing page.
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    focus on earning links from really good, high authority sites
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    offering a high-quality guest post, providing a quote for a story, co-authoring a research study, putting together a great infographic
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    free service like HARO (Help a Reporter Out) to find press opportunities.
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    you should NOT:

    • Use the same anchor text repeatedly – go for variety
    • Link to the same page repeatedly – link to the most relevant page
    • Get links from low authority websites
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