Confronting the Echo Look’s opaque statements on my fashion sense, I realize that all of these algorithmic experiences are matters of taste: the question of what we like and why we like it, and what it means that taste is increasingly dictated by black-box robots like the camera on my shelf.
In his 2017 book Taste, the Italian philosopher Giorgio Agamben digs up the roots of the word. Historically, it is defined as a form of knowledge through pleasure, from perceiving the flavor of food to judging the quality of an object. Taste is an essentially human capacity, to the point that it is almost subconscious: We know whether we like something or not before we understand why. “Taste enjoys beauty, without being able to explain it,” Agamben writes. H